The campaign has a song called “Double E D” by Willie Nininger. Now there is a music video to go along with the song. Many have been inspired by the song to create their own video of the chorus. People have been making short (10 to 15 second) videos singing the chorus. Some are cute, some are creative, and some are, well just weird. We plan to use this in our digital advertising and social media. The campaign decided to make this into a “challenge” to encourage more people to submit short videos. Watch the 90 second music video and learn more about the challenge below.
Here is a compilation the campaign made from all the incredible submissions:
Below are the three Winners of the Double E D Challenge. They won Most Creative, Funniest, and Most Unexpected, respectively.
What is The Double E D Challenge?
Singer/songwriter Willie Nininger has written a great campaign song called “Double E D”. It has all the elements of a great campaign song:
1) Simplicity, so voters can follow along
2) Repetition, because what you are after is name recognition
3) And a catchy chorus so folks can’t stop singing it.
Many submitted their own renditions of the song as part of the Double E D Challenge. You can view all the submissions below!